Hawker Chan is the first hawker stall to revieve a Michelin Star. His original stall is still serving up hundreds of plates everyday of his famous soya chicken in Singapore. Chef Chan has been expanding all over the world with their first Australian store opening up in Melbourne’s bustling CBD on Lonsdale street.
The Hawker Chan team contacted us 4 months beofre launching. We learnt about their business, got to know their branding and decided on some key marketing objectives that we wanted to hit in the coming months to ensure the Melbourne community would hear Hawker Chan before they opened their doors.
Since Hawker Chan didn’t have an Australian presence, we created all their digital assets from ground up. We took the tedious tasks of settting up social media and online listings such as Google My Business and made sure all assets has consistent information and were presented professionally.
As we were starting Hawker Chan’s marketing months before they opened, we wanted to drive traffic to a platform where they could learn more about Hawker Chan and his food. We whipped up a website & design with a fast turn-around and funneled traffic to their site if people were interested to know more.
Our speciality resides in social media management, we created a content plan for Hawker Chan’s social media, engaged with the large foodie community on Instagram and grew their following from 0 to 3600+ before they opened.
As the opening drew near we advertised the launch, had a countdown on social media and updated people about the launch
Our photography team came down to shoot the media event, grand opening as well as generating ongoing content for social media. Our designers created any graphics necessary, ranging from signs, posters, menu alteration and photo editing.
As the opening drew near we worked with Hawker Chan’s chosen PR agency to coordinate the launch. We attended media & blogger events, utilised media pieces and influencer marketing to generate huge buzz for the grand opening.
On-going we managed comments, questions, reviews, on social media well as Google My Business and Zomato – ensuring people’s questions were answered promptly, creating exceptional customer experience.
Alternate Studios strategically used media pieces as content marketing to drive awareness and increase social proof of Hawker Chan. By creating complelling copy, readers were highly interested to try the establishment and generated many social shares and interactions.
Using Facebook & Instagram ads, we exponentially increased Hawker Chan’s awareness and built an engaged community. We promoted content to targeted audiences that would most likely be interested in Hawker Chan.
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