I’m a digital marketer with over 8 years of experience building Australian & Internationally renowned brands online.
I specialise in working with Direct To Consumer, hospitality, e-commerce, fashion, lifestyle brands & businesses.
I’m passionate about digital marketing & love growing brands online. Learn a bit more about me below!
With a wide breath of experience in many digital channels. I can develop and understand holistic digital strategies & communicate them to all stakeholders required.
SEO is my strongest single digital channel. I've worked on over 100+ SEO campaigns and have a love for growing brands organically, especially in the e-commerce space.
I've been creating content for over 8 years across social media, blogs, newsletters, video & photography with a strong understanding of branding, audience & purpose.
My career started in social media and I've never left. I've worked on over 100+ campaigns with a strong focus on driving business goals & audience growth.
Zara masterfully led our largest SEO account, implementing scalable processes across multiple websites. Her meticulous approach ensured work was effectively managed and delivered on time.
Notably, Zara mentored a team of young professionals, leaving a lasting impact on their growth. Her strategic acumen, process optimization, and leadership make her an invaluable asset. Without a doubt, she will thrive wherever her path leads!
Managing various levels of internal knowledge and being able to adapt to the audience, always on top of her teams’s deliverables, driving business outcomes these are some of Zara’s strengths.
For L’Oreal Australia and New Zealand, Zara and her team have been able to achieve incredible results, including being the number one globally on the internal L’Oreal SEO leaderboard.
I highly recommend Zara for any job, small or big, and any challenge. She will deliver.
Zara's skill as an SEO specialist, strategist and technician is next level. She brings her A-game to every campaign and produces fantastic results for her clients. A true professional.
Besides her systematic and undeniably brilliant approach to SEO, Zara's warm personality makes her a pleasure to work with, enhancing the team dynamic. She brings a positive, ready-to-succeed attitude with her each and every day.
Zara is always striving to find the next innovation to bring to the team to develop the offering for our clients.
She maintained a great relationship with her clients and her team members being a highly valued member of the team.
I have great confidence in Zara's abilities is a social media marketing/digital marketing role and expect her to excel in her career.
Zara was fantastic to have part of the Megaphone Marketing team.
She fit in perfectly to the Megaphone Marketing ethos of maintaining a great work ethic & drive to constantly push her skills further.
The results she achieved were always first class and I'm confident she will be an asset to any team moving forward.
Zara is an absolute SEO weapon. She takes any ordinary campaign and creates exceptional results. Not only can she optimise to an extremely high level from an on page and technical SEO aspect, she is a knowledge sponge, always absorbing and learning new skills and techniques. She is never afraid of a challenge and relishes in her many victories.
Zara's attitude to work and fantastic sense of humour will make her a huge asset to any team. I could not reccommend her highly enough.
Zara has managed a number of our brands' social media pages over the last 9 months. I have been very impressed with her creativity and resourcefulness in delivering results.
Her customer service is of a very high level - she is fun and relaxed but always professional. She has worked hard to understand our brands and communicate their value. Zara can take direction but has also demonstrated strong initiative. I trust her with our brands.
Today's marketing professional needs to be creative, analytical and tech savvy. Zara embodies all of these characteristics and provides the highest lever of service and care one could wish for.
Selfishly I would have preferred not recommending Zara at all and keeping her excellence a "secret". I believe it's people like her, with skills, thirst for knowledge and passion, that provide businesses with a true competitive advantage.
I have had a pleasure of working with Zara for 2 years and can confidently say that she is one of the most dedicated and proactive person that I had to work with. I relied on her expertise in terms of SEO strategies for my website, she is data-driven and have so much knowledge in this space.
I have trusted her with her strategies and solutions and have shown positive result on Organic Search performance for the site. I have also gained so much knowledge in terms of Search due to her openness in sharing her knowledge and her openness in working collaboratively.
I had the pleasure of managing Zara for a year and in that time she made a large contribution to our marketing and branding and helped to shape processes for our team. She was a key member of a small business and had many tasks to juggle that were delegated to her.
She is a unique individual who is brilliantly multi skilled, hard working, driven, motivated and wonderfully creative.
Zara is a well rounded digital marketer with a strong knowledge of the SEO channel.
Great work ethic, good communicator and excellent team player.
+ Providing digital marketing consultation & services to small to medium businesses in Australia with a focus on creative content, social media marketing, influencer marketing & SEO
+ Created long-term partnerships with various businesses and have been working together for over 3 years
+ Specialising in growing F&B, e-commerce and lifestyle brands
+ Provided content marketing services and assisted in link acquisition and digital PR
+ Led a team of 9 SEO specialists to service main clients L'Oreal & Dyson in both Australia and NZ.
+ Led the SEO strategy for the whole group, innovating with new deliverables, driving execution by obtaining backend access to the sites and upskilling the whole SEO team on implementation.
+ Overhauled BAU tasks, processes, reports and systems to streamline workflow for the team
+ Expedited SEO training for all SEO specialists on the team to become autonomous as possible
+ Built and owned the roadmap for SEO campaigns on all Country Road Group brands. Led all SEO strategy, planning, execution, optimisation, metrics and reporting.
+ Working with UX team to create SEO friendly front-end design as well as assist the roll out of a desktop-mobile responsive design & website.
+ Working with internal copywriting, product & merchandising teams on the importance of content, product naming & e-commerce categorisation.
+ Main account manager & SEO specialist for some of Australia's largest fashion retailers including Seed Heritage.
+ Worked alongside internal team to improve technical performance for Adore Beauty.
+ Worked with various brands from cycling wear to women's health supplements.
+ Executed international SEO strategies across multi national websites.
+ Collaborated with internal SEM teams to increase performance of total search across paid & organic channels.
+ Responsible for managing a portfolio of clients & digital campaigns that span across SEO, PPC, Social Media Marketing & Web Development.
+ Worked with over 100+ SMBs ranging from local service based businesses, B2B lead generation and DTC e-commerce.
+ High volume of SEO implementation executed across varied CMS' including WordPress, Shopify, big commerce, Neto & Magento.
+ High attention to detail and strong project management skills required, including the ability to manage timelines and budgets across multiple projects.
+ Responsible for increasing sales, leads, awareness & social proof for a portfolio of clients & digital campaigns across Australia.
+ Used omni-channel strategies to drive growth including PPC, Facebook, Instagram, email marketing, lead generation strategies & influencer marketing.
+ Managed the agencies' highest value customers
+ In charge of social media content production
+ Optimised e-commerce websites for conversion & developing purchase funnel strategies
+ A/B tested landing pages for lead gen conversion
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