Meet Zara
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Hey, I’m Zara!

I’m a digital marketer with over 8 years of experience building Australian & Internationally renowned brands online.

I specialise in working with Direct To Consumer, hospitality, e-commerce, fashion, lifestyle brands & businesses.

I’m passionate about digital marketing & love growing brands online. Learn a bit more about me below!

Core Digital Skills

My strongest digital skills I’ve spent the majority of my marketing experience honing.

Digital Strategy

With a wide breath of experience in many digital channels. I can develop and understand holistic digital strategies & communicate them to all stakeholders required.

SEO

SEO is my strongest single digital channel. I've worked on over 100+ SEO campaigns and have a love for growing brands organically, especially in the e-commerce space.

Content Creation

I've been creating content for over 8 years across social media, blogs, newsletters, video & photography with a strong understanding of branding, audience & purpose.

Social Media Marketing

My career started in social media and I've never left. I've worked on over 100+ campaigns with a strong focus on driving business goals & audience growth.

Complementary Digital Skills

Alongside my core skills, I have experience in other digital channels that help me become a well rounded full stack digital marketer.

Email Marketing
Experience across setting up email marketing campaigns on multiple different CRMs. An understanding of funnels and automation for lead generation and e-commerce.
Basic HTML & CSS
A working knowledge on how to edit basic HTML and CSS to assist front end changes. Additionally I also have the ability to communicate more complex changes with developers.
CMS Management
A working knowledge of all major CMS platforms (WordPress, Shopify, Wix, Squarespace, Magento, SFCC) as well as lesser known platforms (Neto, Big Commerce, & custom build sites).
Data Reporting & Analysis
Strong ability to audit and analyse data of ongoing campaigns and historical results. Include performing deep dives into data & building robust reporting via Google's Looker studio.
Influencer Marketing
Having been on both sides, one working as an influencer myself in the beauty and F&B industry and also in the business side recruiting influencers, I understand the influencer landscape and what's required to benefit both parties.
Graphic Design
As imagery is so crucial to many forms of online marketing, from websites to advertising graphics. Being trained in graphic design, I have the ability to use illustrator & Photoshop to create supporting digital imagery for any project.
Conversation Rate Optimisation
From conducting A/B tests to doing conversion rate audits, I have strategised and ran various tests to optimise conversions according to business goals and KPIs.
Team Leadership
In my last role as SEO director, I led and managed a team of 9 SEO specialists to service the largest SEO client in the company: L'Oreal. I have strong organisational skills & always aim to be an emphatic leader.

Brand Experience

Here’s a quick look at all the different brands & businesses I’ve worked with. From international brands to some of Australia’s biggest brands, local F&Bs, e-commerce businesses and SMB’s across all industries.

Fashion, Lifestyle & E-commerce

Beauty, Cosmetics & Fragrance

B2B & Local Service Businesses

FMCG, Food & Beverage Industry

Testimonials

Here are some testimonials from my previous managers & clients. I pride myself on being a collaborative team player in any team I work with.

work history

Work History

Over 8 years of digital marketing experience across multiple channels & platforms

Creative Strategy + Digital Marketing Consultant

Alternate Studios | 2018 - Current

+ Providing digital marketing consultation & services to small to medium businesses in Australia with a focus on creative content, social media marketing, influencer marketing & SEO

+ Created long-term partnerships with various businesses and have been working together for over 3 years

+ Specialising in growing F&B, e-commerce and lifestyle brands

+ Provided content marketing services and assisted in link acquisition and digital PR

SEO Director

iProspect Australia | 2021 - 2023

+ Led a team of 9 SEO specialists to service main clients L'Oreal & Dyson in both Australia and NZ.
+ Led the SEO strategy for the whole group, innovating with new deliverables, driving execution by obtaining backend access to the sites and upskilling the whole SEO team on implementation.
+ Overhauled BAU tasks, processes, reports and systems to streamline workflow for the team
+ Expedited SEO training for all SEO specialists on the team to become autonomous as possible

Head of SEO & Content

Country Road Group | 2021

+ Built and owned the roadmap for SEO campaigns on all Country Road Group brands. Led all SEO strategy, planning, execution, optimisation, metrics and reporting.
+ Working with UX team to create SEO friendly front-end design as well as assist the roll out of a desktop-mobile responsive design & website.
+ Working with internal copywriting, product & merchandising teams on the importance of content, product naming & e-commerce categorisation.

SEO Specialist

Overdose Digital | 2020 - 2021

+ Main account manager & SEO specialist for some of Australia's largest fashion retailers including Seed Heritage.
+ Worked alongside internal team to improve technical performance for Adore Beauty.
+ Worked with various brands from cycling wear to women's health supplements.
+ Executed international SEO strategies across multi national websites.
+ Collaborated with internal SEM teams to increase performance of total search across paid & organic channels.

SEO Specialist & Digital Account Manager

King Kong Digital | 2018 - 2020

+ Responsible for managing a portfolio of clients & digital campaigns that span across SEO, PPC, Social Media Marketing & Web Development.
+ Worked with over 100+ SMBs ranging from local service based businesses, B2B lead generation and DTC e-commerce.
+ High volume of SEO implementation executed across varied CMS' including WordPress, Shopify, big commerce, Neto & Magento.
+ High attention to detail and strong project management skills required, including the ability to manage timelines and budgets across multiple projects.

Senior Digital Account Manager

Megaphone Marketing | 2016 - 2018

+ Responsible for increasing sales, leads, awareness & social proof for a portfolio of clients & digital campaigns across Australia.
+ Used omni-channel strategies to drive growth including PPC, Facebook, Instagram, email marketing, lead generation strategies & influencer marketing.
+ Managed the agencies' highest value customers
+ In charge of social media content production
+ Optimised e-commerce websites for conversion & developing purchase funnel strategies
+ A/B tested landing pages for lead gen conversion

Interested in working with me?

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